If your company wants to manage the transition to digital and grow new revenue streams you’ll need to identify which levers to pull.
We’ll help build or improve revenue from the audience you’ve created by developing commercial models integrating advertising, paid-for content models, partnerships and integrations. We look across all today’s platforms – desktop, mobile, tablet – and at both reader and advertiser opportunities.
Competition – the growth of automated buying through ad exchanges and ad networks has led to a downward pressure on publisher CPMs. We can help you develop your premium inventory management strategy through sponsorship , content marketing programs and developing multi-platform integrated advertising solutions. We can also help you manage your premium offering alongside secondary advertising platforms (ad exchanges/networks).
Smart Ad Solutions – We’ll audit your content, ad models, audience data and explore demand generation programs including white papers and webcasts. We’ll also explore growth through paid-for content strategies, syndication and licensing of digital content.
Get Found and Shared – We’ll help ensure you’re visible in search and taking advantage of social sharing. We can advise on technology and CMS systems which may be impacting your digital footprint – and also devise strategies for shareable content.
Tell Your Story – We’ll help develop and test your proposition and train your sales team to communicate it most effectively. Our goal is to build you a compelling, unique story to generate demand that builds revenue.
Make Mobile Work -The always on customer expects information wherever they are. We’ll analyze behavior across platforms and seek improvements and strategies for winning experiences. Next we’ll propose a full set of commercial options to make mobile work for you.